Diddy, Mark Wahlberg Launch Performance Water, AQUAhydrate

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Longtime associates, moguls Diddy and Mark Wahlberg, announced Wednesday (February 27) that they’ve entered into a joint venture with performance water brand, AQUAhydrate.

In the deal, both celebrities will oversee business strategy alongside CEO John Cochran, formerly President of Fiji Water. Together they will help drive the company’s vision and work to secure retail partnerships — they’ve recently signed deals with Safeway, Kroger and GNC.

AQUAhydrate, which was voted BevNET’s Best of 2012 award for Best Product Revamp, is a performance water without the sugar and calories found in other sports drinks. The company recently netted a partnership with the Los Angeles Clippers to be serviced to the team on and off the court.

“This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. “We all strive to do the best we can for our bodies, but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” adds Diddy. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”

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