AT THE MOVIES: JACKASS 3D BREAKS RECORDS WITH $50 MILLION OPENING

Despite their TV series ending years ago and the last “Jackass” movie being in 2006, the boys still have a brand name and proved it over the weekend by taking the box office with “Jackass 3D.”

Johnny Knoxville and his “Jackass” gang released their latest big-screen collection of crazy stunts and antics, and opened with a whopping $50 million, soaring past the debuts of their first two movies, and beating out the Bruce Willis action-comedy “Red”.

“Jackass 3d” earned the franchise their third-straight #1 opening, following 2002’s “Jackass: The Movie” ($22.8 million), and 2006’s “Jackass Number Two” ($29 million).

According to the Associated Press, the film set a record for biggest October debut, topping the $48.1 million opening weekend for “Scary Movie 3” in 2003. But, “Scary Movie 3” did sell more tickets than “Jackass 3D,” though, factoring in ticket-price inflation and the premium charge for 3-D screenings, which cost a few dollars more than 2-D movies.

In at #2 was “Red,” starring Bruce Willis, Morgan Freeman, Helen Mirren, John Malkovich and Mary-Louise Parker … in the tale of retired black-ops agents targeted by the CIA. It earned $22.5 million.

“The Social Network” slipped to #3 this weekend with $11 million, while “Secretariat” fell one spot to #4 with $9.5 million; and “Life As We Know It” closed out the top 5 with $9.2 million.

The AP reports that overall revenues totaled $133 million, down 4 percent from the same weekend last year, when “Where the Wild Things Are” led with a $32.7 million debut and “Law Abiding Citizen,” ”Paranormal Activity” and “Couples Retreat” combined to add nearly $60 million to the till.

That wraps things up this weekend. Next weekend, look out for the release of the highly-anticipated horror sequel “Paranormal Activity 2,” and the expansion of the Matt Damon drama “Hereafter.”

This weekend’s top 10 is as follows:

1 – “Jackass 3D,” $50 million.
2 – “Red,” $22.5 million.
3 – “The Social Network,” $11 million.
4 – “Secretariat,” $9.5 million.
5 – “Life as We Know It,” $9.2 million.
6 – “Legend of the Guardians: The Owls of Ga’Hoole,” $4.2 million.
7 – “The Town,” $4 million.
8 – “My Soul to Take,” $3.2 million.
9 – “Easy A,” $2.7 million.
10 – “Wall Street: Money Never Sleeps,” $2.4 million.

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